Hello friends, In this article, we will discuss 5 Benefits of SEO in Digital Marketing.
If you don’t know how Search Engine Optimization can benefit your website, then you are missing out on some big opportunities. Many people turn right to paid advertising because they believe that is the only way to generate traffic and leads to their website. They move past SEO because they think it is too time-consuming and too complicated for them to understand. It’s true that SEO is time-consuming, but it is a lot less complicated than you may think. Plus, when you understand the value SEO can provide, it makes the time put in well worth it.
5 Benefits of SEO in Digital Marketing
1. Long-term Traffic
My favorite thing about SEO is that it provides long-term traffic for your website. SEO doesn’t necessarily provide you with permanent results, but as long as you maintain your rankings, you will continuously be getting traffic to your website.
This is much different from paid advertising. Paid advertising will only give you traffic for as long as you are paying for it. Once you stop paying for the traffic, you are entirely cut off. With SEO once you get ranked, you can sit back and watch the traffic come rolling in. This doesn’t mean that you should completely abandon your paid search strategy, but rather use SEO and SEM together.
Although SEO takes some time, it is definitely worth it since you do not need to be continuously spending money in order to get website traffic.
2. Free/Inexpensive
Another huge benefit to SEO is that you can implement it entirely for free, or for a very little cost. This is one of the biggest reasons why SEO is intriguing to website owners. Why wouldn’t you want to get the traffic you are paying for, for free instead?
If you are currently running pay-per-click ads, it can be extremely beneficial for you to rank for those keywords organically instead of with ads. One reason it would be beneficial is that people can see which search results are paid results, and they normally move past those results to the organic results.
3. Targeted Traffic
Another reason that SEO can be helpful to your website is that all of the traffic that you receive is highly targeted. When you are optimizing your website for specific keywords, you know that the people that are going to be coming to your website are searching those keywords.
If you look at a different paid strategy such as Facebook advertising, this is not the same result. With Facebook ads, you can target specific interests, but you don’t know for sure if you are hitting the right group of people.
Also, with our Facebook ad example, you are interrupting these people when they are trying to socialize and interact with their friends. With SEO, you are not interrupting these users, but simply providing
4. Better ROI
Based on all of the points that we previously went over, this one is kind of a given. If you spend no money and are able to get conversions, then your return on investment is obviously going to be much better than if you are paying for every click and then receiving conversions.
Although this is more of an obvious point, it is important to understand. If you are running pay-per-click advertising campaigns, when you could be ranking for those keywords organically, you are wasting a lot of money with ads that you do not necessarily need to be running. Also, you will receive that same traffic long-term and not just until you stop running those ads.
5. People are searching for what you have to offer
This point goes off of a few points already mentioned. There are people out there who are searching for exactly what you have to offer. This is the perfect chance to put your website in front of people who are looking for the product or service that you offer.
Most people use pay-per-click ads to accomplish this, but they are leaving so much on the table since almost everyone who uses search engines skips right past the paid results and go to the organic results. By ranking organically, you are ensuring that your product or service gets in front of everyone who is searching for it.
Conclusion
There are so many more benefits to SEO than I outlined in this article, but these are some of the benefits of SEO that I believe are the most important. You can get so much value from SEO, and adding it to your current marketing strategy will help drive more traffic, leads, and sales to your business.
SEO can help you maintain long-term traffic, it is very inexpensive, it gives you targeted traffic, a better ROI, and allows you to reach people who are searching for exactly what you have to offer. These are some of the biggest reasons that implementing an SEO strategy can help take your website or business to the next level.
